✦ AI Sports Intelligence for Media
Sports intelligence your audience can actually verify.
XO Sports Media is AI Sports intelligence for every screen, stream, & presenter. We put the XO Sports prediction engine to work for radio, TV, online and social teams around the world. Predicted game scores, win probabilities and player projections, delivered as live data feeds, pre-game, during the game and past the game, with broadcast-ready visualisations and talking points your commentary team can use on air.
Feeds say what happened. XO says what’s next.
Feeds deliver numbers.
Media needs a view.
Audiences demand intelligent opinions.
XO Sports Media provides it.
Every media team already has a data feed. Scores, stats, odds, play-by-play. What most don’t have is a view. A producer still has to turn raw numbers into a call someone can stand behind on air.
XO Sports Media delivers the prediction, the call, the probability behind it, the reasons in plain English, and a public, independently verified record of how often we get it right. It sits on top of the feeds you already use rather than replacing them.
Illustrative
Four outputs. Every game we cover.
Generated for every game across the NBA, WNBA, MLB, NFL and English Premier League, with more sports on the way.
Predicted Game Scores
A projected final score and likely range for every game, drawn from thousands of simulated game trajectories. A number your hosts can talk about before the first whistle.
Win Probabilities
Pre-game win probability with a confidence rating, updated as injuries, line moves and news land. When the number swings, you’ll know why.
Player Projections
Projected output for the players who matter, from points and rebounds to yards and goals. Ready for previews, graphics and fantasy segments.
Confidence Ratings
How sure the model is on every call, rated for every game, so your hosts know which calls to lean on.
Data, visuals and words.
One source.
However your team works, XO plugs straight in.
Direct data feeds
Every output available by REST API in JSON. Webhooks fire the moment a prediction, probability or line changes, and MCP access lets producer tools and AI agents query the model directly.
Visualisations
Win probability graphics, score projections and “XO says” tiles, supplied as live data for lower thirds and score bugs, or as branded embeddable widgets for your site and app.
Talking points
Segment-ready lines at 15, 30 and 90 seconds, with the drivers explained in plain English. Choose a broadcast, analyst or fan voice to suit the show.
Built for how you broadcast.
Sports radio
Pre-show briefs for every game, talking points timed to your segments, and caller questions answered with the model’s view.
Sports TV
Probability and projection graphics, an “XO says” tile for panel shows, desk notes for presenters and a live second-screen companion.
Online and publishing
Embedded prediction widgets, verified insight blocks for previews and recaps, and newsletter modules.
Social
Post copy for every key moment, data for graphic cards and captions with the model’s call.
Regression models, gradient boosting, LSTM and Transformer neural networks, Bayesian inference and Monte-Carlo simulation compete on every game. The strongest output wins, and that’s what lands in your feed.
Built on serious data science.
XO Media runs on the same engine as the XO Sports app. Each sport has its own model, trained on more than 20 years of history and retrained around the clock against real results.
Meet XO-e. A data scientist in every studio.
XO-e is our Gen-AI sports analyst. Producers, hosts and writers can ask it anything about any game we cover and get the call, the probability and the reasons, grounded in the model and the verified record.
Ask for a run-sheet brief, three facts for a preview, or “give me that in 15 seconds for air.” Set the tone and length for your show, and switch on brand-safe mode for general audiences.
Chat content is illustrative.
Turn viewers into subscribers.
An in-broadcast or in-app live game companion that runs alongside your coverage, with live win probability, momentum and next-play calls.
Pre-game, live and post-game updates
Probabilities, insights and summaries throughout the game and the whole coverage lifecycle.
Synced to the broadcast
Graphics data and second-screen views stay in step.
Lifts dwell time
Keeps viewers engaged through the whole game.
Converts viewers
Engaged fans become XO subscribers, with shared revenue.
Partnerships
Talk to our
media team.
Tell us your medium, your sports and your audience, and we’ll show you what XO looks like on your air.
Or email partnerships@xosports.ai
