Privacy Policy

Last updated: October 17, 2025

This Privacy Policy for XO Sports Pty Ltd (“XO Sports”, “we”, “us”, or “our”) explains how we collect, store, use, and share your personal information when you interact with our digital products and services (“Services”), including when you:

  • Visit our website at www.xosports.ai or any website that links to this notice;

  • Download and use our mobile application (XO Sports); or

  • Engage with us in other related ways such as support, marketing, or events.

By using our Services, you agree to the terms outlined in this Privacy Policy. If you do not agree, please discontinue use of our Services.
For any questions, contact us at app.admin@xosports.ai.

Summary of Key Points

  • We collect personal information such as your name, email, and device information to operate and improve the XO Sports app and website.

  • We do not collect or process sensitive information (e.g. financial, biometric, or health data).

  • We do not accept or facilitate betting or gambling. All data and predictions are for informational and entertainment purposes only.

  • We use your information to provide personalised analytics, improve our AI systems, and enhance your user experience.

  • We store data securely, use encryption and access controls, and comply with Australian privacy law.

  • You can access, correct, or delete your data at any time by contacting us.

1. Information We Collect

Personal Information You Provide

We collect personal information when you:

  • Register or sign in to the XO Sports app;

  • Subscribe to updates or marketing material;

  • Contact our support team; or

  • Participate in feedback, surveys, or promotions.

We may collect:

  • Name and email address

  • Account username and password

  • Contact preferences

  • Subscription or payment data (if applicable, processed via Apple or Google)

Note: All in-app payments are handled securely through Apple App Store or Google Play, and XO Sports does not store your full payment information.
Apple Privacy Policy: apple.com/legal/privacy/en-ww

Automatically Collected Information

When you use the app or visit our website, we automatically collect:

  • Device Data: Type, model, OS version, IP address, browser type.

  • Usage Data: Features you access, prediction pages viewed, interaction times.

  • Location Data: General location (via IP or device settings).

  • Crash and Performance Data: Error reports and analytics to improve stability.

This helps us maintain app security, performance, and product analytics.

2. How We Use Your Information

We use your information to:

  • Operate, maintain, and improve the XO Sports platform;

  • Authenticate your account and manage preferences;

  • Send updates or service notices (e.g. app version updates);

  • Provide support and respond to user enquiries;

  • Deliver relevant content and marketing (only if you’ve opted in);

  • Analyse trends and performance to enhance app accuracy and usability; and

  • Comply with legal obligations, including data retention and reporting.

We do not sell your personal information.

3. When We Share Information

XO Sports only shares limited personal information when necessary to operate the Services:

  • Service Providers: For hosting, analytics, or app performance (e.g. Mixpanel, Firebase, Qonversion).

  • Business Transfers: If XO Sports is involved in a merger, acquisition, or sale.

  • Legal Requirements: When required by law, regulation, or court order.

All partners and vendors are bound by confidentiality and data protection agreements.

4. How Long We Keep Information

We keep your personal information only as long as necessary for the purposes outlined here, or as required by law.
If you delete your account, your personal information will be securely removed from active systems within 12 months, unless legally required to retain it longer.

5. How We Protect Your Data

XO Sports uses industry-standard security measures including:

  • Encrypted data transmission (HTTPS and SSL);

  • Access controls and authentication management;

  • Regular system monitoring and security audits.

While no method is 100% secure, we take reasonable steps to protect your data from unauthorised access or misuse.

6. Information About Minors

XO Sports is designed for users aged 18 and over.
We do not knowingly collect or market to children under 18. If we learn that data has been collected from a minor, we will promptly delete it.

7. Your Privacy Rights

You may:

  • Access or correct your information;

  • Request deletion of your data;

  • Withdraw consent for marketing communications;

  • Lodge a privacy complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your data has been mishandled.

Contact: https://www.oaic.gov.au

You can opt out of marketing at any time via email preferences or by contacting app.admin@xosports.ai.

8. Tracking Preferences and Do-Not-Track Features

XO Sports respects your privacy preferences regarding tracking and data collection.
When you first install or open the XO Sports app on an Apple device, you may see a system prompt asking whether you allow XO Sports to track your activity across other companies’ apps and websites.

  • If you allow tracking, we and our analytics partners (e.g. Mixpanel, Firebase, Qonversion) may use your advertising identifier (IDFA) and similar identifiers to measure app performance, user engagement, and campaign effectiveness.

  • If you decline tracking, we will not link your activity with third-party data for advertising or cross-app analytics. Core app functions and essential analytics will still operate, but without personalised tracking.

9. International Users

If you are outside Australia, your information may be transferred and processed in Australia or other locations where XO Sports operates or stores data.
We apply consistent data protection safeguards regardless of your location.

10. Updates to This Policy

We may update this Privacy Policy from time to time.
Changes will take effect once posted at https://www.xosports.ai/terms-and-conditions.
You are encouraged to review it periodically.

11. Contact Us

If you have questions or concerns about this Privacy Policy or wish to exercise your rights, please contact:

XO Sports Pty Ltd
Level 8, 180 Russell Street, Melbourne VIC 3000
Email: app.admin@xosports.ai
Website: www.xosports.ai